Bringing 1,200 employees together across 9 countries

ArcelorMittal Steel Service Centres Europe operates multiple steel production sites.
With around 1,200 employees spread over nine different countries, the goal was to create a summer event that would spark team spirit, strengthen a sense of belonging, and promote accessible physical activity for everyone.

In July, Teamupp was rolled out for a two-week sport and wellbeing challenge that brought the network together — virtually and on-site.

ArcelorMittal: Steel, innovation, and decarbonization

ArcelorMittal is a global leader in steel production.
Its purpose — “Smarter steels for people and planet” — comes to life through its core values: safety, sustainability, quality, and leadership.

Combining operational excellence with material innovation, ArcelorMittal aims for carbon neutrality by 2050 and a 35% emissions reduction in Europe by 2030.

Building connection and belonging across borders

To keep momentum and team energy high before the August holiday season, ArcelorMittal SSC Europe launched a summer sport and wellness challenge in July.

With longer days and warmer weather, summer offered the perfect opportunity to bring dispersed teams together.
The main challenge, however, was distance — with employees spread across multiple sites and countries, maintaining engagement and communication wasn’t easy.

The initiative set out to:

• Unite teams around a shared goal before the holiday break
• Build stronger links between sites and countries to reinforce belonging

Encourage daily movement and wellbeing habits

One summer, nine countries, one team!

ArcelorMittal launched a multi-activity sport and wellness challenge through the Teamupp app.

Local managers and on-site ambassadors played a key role in driving participation — helping teams register, form groups, and stay connected — while central coordination kept the overall challenge on track with regular updates and milestones.

To make participation inclusive and engaging, the challenge included a variety of activities beyond simple step counting:

• Walking
• Running
• Cycling
• Swimming
  

Teams were organized locally — by site, department, or workshop — to foster proximity and healthy competition, supported by a central communications rhythm that kept the challenge alive for two full weeks.

Summer engagement visible across 9 countries

Switching from a simple step challenge to a multi-activity format directly addressed last year’s employee feedback.
The new structure made the experience more inclusive, boosted participation, and sparked genuine enthusiasm.

Employees appreciated the diversity of activities, the user-friendly features, and the feeling of connection across countries — even from afar.

The key outcomes were:

• Cross-site cohesion: Teams across Europe came together, fueling healthy competition and collective pride.
  
• Wider participation: Expanding beyond walking opened the challenge to more employees, allowing everyone to engage at their own pace.
  
• Health and wellbeing: 2 weeks of activity encouraged daily movement and built lasting wellness habits for the summer season.