Employee wellness programs boost your team members’ engagement, productivity, and work-life balance. There’s no shortage of platforms to help you get started, but Virgin Pulse is one of the most recognised names in the space.
However, figuring out the Virgin Pulse price can be difficult, to say the least. If you’re exploring their solutions but find the pricing structure overwhelming, we’re here to help.
In this article, we’ll break down Virgin Pulse’s pricing, explore what you get for your investment, and help you determine if it aligns with your business’s unique needs.
Let’s make sense of Virgin Pulse’s price, one step at a time.
The story behind Virgin Pulse
Virgin Pulse is a part of the Virgin Group, founded by Sir Richard Branson. It was launched in 2004 to help businesses improve employee health and wellbeing.
Over time, the platform has added new features and transformed from a basic step challenge app into a workplace engagement and health management solution.
According to the company, Virgin Pulse caters to over 6,000 organisations globally, including a quarter of the Fortune 500 brands. The platform combines health tracking and habit-building tools to improve employee engagement and encourage a supportive wellness culture.
However, like many premium solutions, Virgin Pulse’s offerings have premium costs that can vary depending on your company size and needs. This has led many HR professionals to explore Virgin Pulse alternatives, including Wellness 360, to find options that may provide similar value at a more accessible price point.
Recently, following a merger with HealthComp, Virgin Pulse has rebranded as Personify Health—a strategic move that highlights its evolution into a comprehensive, integrated health solution
Understanding Virgin Pulse’s price structure will give you insight into how it compares to other platforms, including options like Teamupp.
How much does Virgin Pulse cost?
One of the biggest problems HR professionals have with Virgin Pulse is the ambiguity in its pricing structure. Unlike most wellness players, Virgin Pulse’s website lacks straightforward pricing information.
This pricing depends on so many factors (company size, specific features, and payment plan) that it can be confusing to determine the exact cost you’ll pay for their service.
Let’s break down the Virgin Pulse price structure.
Virgin Pulse pricing based on company size
Virgin Pulse provides custom solutions based on the team members in your organisation.
Here are specific details of the various plans you should keep in mind:
Kick-start challenge (for small businesses)
This is one of Virgin Pulse’s most popular programs. It’s designed for a team of up to five members. The minimum investment is $145, and the program lasts 4-6 months. This pricing often depends on the level of customisation and add-ons you select.
If you’re a small business considering Virgin Pulse, it may seem like a good option, but if you want advanced features like enhanced reporting or integration with third-party apps, the costs can mount up.
Some of the features included in this programme are:
- 15 health and wellbeing content topics
- Includes healthy habit tracking, including corporate step challenge and AI-assisted personalisation
- Communication toolkit
- 100-day virtual destination challenge event
Go challenge (for medium-sized businesses with up to 190 members)
This plan includes more robust features such as advanced analytics and training. The minimum investment for the plan is $10,070, which comes to about $53 per employee for a 4-6 month program.
Virgin Pulse offers discounts based on volume, but this depends on your contract negotiation.
Some of the features included in this plan are:
- Habit tracking and AI-assisted personalised content
- Pulse check reporting
- A dedicated account manager
- Team challenges, including the corporate walking challenge
- Social groups, peer recognition, and integrations
Essential wellbeing (for teams of up to 1000 members)
It’s Virgin Pulse’s year-round programme that gives dedicated health and wellbeing resources to your employees. The minimum investment is $13,560 for up to 1000 team members, which translates to about $13.50 per employee for a full year.
Some of the features you’ll get with this plan include:
- 42 health and wellbeing topic areas
- Health risk assessment for employees
- Access to unlimited team challenges
- Off-platform rewards
- Social groups and peer recognition tools
- Integrated survey tools for feedback and polls
Request a comparative quote today!
Complete wellbeing (for teams of up to 1000 members)
Complete Wellbeing is a comprehensive, highly customisable plan with complete wellbeing and health features. The minimum investment you’ll need to implement this plan is $18,840 for 12 months.
This plan includes all the features from the Essential wellbeing plan plus the following extras:
- Video libraries for guided meditation and workouts
- Free access to up to 10 family members per member of your team
- Full branding customisation
The company also provides custom solutions for larger enterprises, but the pricing details are unclear.
Annual plan or one-time pricing?
Virgin Pulse, like Terryberry, typically operates on a subscription-based model. This payment structure allows you to test the platform before committing to it.
- Annual subscription plans: Plans like “essential wellbeing” and “complete wellbeing” offer long-term solutions. The plans are billed annually, and there is a minimum investment requirement. As you add more features, your cost per employee will increase accordingly.
- One-time plans: “kick start” and “go challenge” plans are short-term plans with limited features that cater to smaller teams. Because they are short-term, you can test them on smaller teams to get a feel for the platform before committing.
Other factors affecting pricing
In addition to company size and payment structure, Virgin Pulse’s price can fluctuate based on the following:
- Customisation: If you run a business that needs specific solutions like industry-specific wellness programs, you might end up paying more.
- Add-on features: Tools like mental health resources, coaching sessions or even advanced reporting often come at an additional cost.
- Integration needs: You may incur extra fees when connecting Virgin Pulse with other platforms, such as HR software or fitness trackers.
Many HR professionals have problems with Virgin Pulse’s opaque pricing. To get an accurate figure, you need to request a custom quote and undergo a consultation process.
What is the best alternative to the Virgin Pulse app?
Teamupp is a standout choice if you’re looking for a practical, user-friendly alternative to Virgin Pulse. The app is designed to bring your team together through better engagement to help boost overall wellbeing.
Your employees can also join interactive challenges, track how close they are to meeting health goals, and celebrate together with Teamupp. The app’s easy-to-use design allows you to create a healthier, more connected workplace.
Some of the stand-out features of Teamupp include the following:

Prices for any budget
Affordability is one of Teamupp’s most appealing features. This is a cost-effective solution for businesses of all sizes, as prices start at just $0.50 per month per employee.
Whether you’re a small team or a large organisation, we offer competitive pricing. It also means that even smaller businesses can afford to invest in their employees’ wellbeing, making Teamupp a good, inclusive choice for corporate wellness.
A fully customisable experience
Another key advantage is Teamupp’s flexibility. This app allows you to create a wellness experience that fits your team’s specific needs.
You can choose from a range of themes, set challenge duration, and choose activities that fit your company’s goals.
For instance, you can create a month-long step challenge to get your team members active or a short mental health-focused event. This level of customisation means that your wellness initiatives are relevant and engaging, increasing participation and overall success.
Focus on quality of work life (QWL)
Teamupp prioritises QWL improvement. Supporting employees along their wellness journeys makes them more likely to stay motivated, work together effectively, and contribute to a healthy workplace environment.
Our curated team challenges help build camaraderie and a sense of belonging, reducing workplace stress. In other words, we help businesses grow sustainably by improving the overall wellbeing of employees.
Why Choose Teamupp?
Apart from affordability, customisation, and focus on QWL, our app provides seamless integration with existing workplace tools that make the setup hassle-free.
Additionally, the app offers detailed analytics so you can track engagement and see the real impact of your wellness programs. You can use these insights to refine your initiatives, making Teamupp an ideal long-term partner for employee wellbeing.
If you’re looking for an affordable, flexible, and measurable corporate wellness platform, Teamupp is a great alternative to Virgin Pulse.
Ready to take your team’s wellness to the next level? Discover how Teamupp can transform your workplace by fostering connection, promoting health, and boosting productivity.
Schedule a free demo today to get started. Let’s create a happier, healthier workplace!