Step challenge apps adapt the workplace wellness by transforming simple activities like walking into engaging, team-driven experiences. They offer wellness programmes encompassing physical, mental, and emotional health – which is important in the workplace.
However, understanding its pricing structure and exploring alternatives can help organisations make informed decisions, aligning with their wellness goals and budgets.
In this article, we’ll provide a detailed breakdown of Wellable’s pricing, covering its subscriptions, single challenges, and events. Additionally, we’ll introduce top alternatives, highlighting their unique features, challenge types and pricing options.
What Is Wellable?
Wellable is an employee wellness platform that assists organisations in fostering healthier, more engaged workforces through personalised, data-driven programmes.
The platform integrates multiple aspects of well-being, including physical, mental, emotional, financial, and social health. Its offerings include wellness challenges, on-demand fitness and mindfulness classes, health coaching, educational content, and an integrated rewards system.
What are the different types of Wellable subscriptions?
Wellable offers three primary subscription options tailored to various organisational wellness needs:
Subscriptions
Wellable’s annual subscription plans provide organisations with continuous access to a comprehensive wellness platform.
Depending on the tier you choose (essentials, pro, and enterprise), these plans include wellness challenges, personal wellness assessments, on-demand fitness and mindfulness classes, health coaching, an integrated rewards system, and so much more.
Single challenge
For organisations seeking to host a one-time wellness initiative, Wellable offers single challenge subscriptions.
These can be either self-directed, where the organisation manages the challenge internally, or full-service, where Wellable provides comprehensive support. All you need to indicate is the expected users and how many weeks your event will occur.
Events
Wellable also provides wellness events to enhance employee engagement. These include educational presentations, fitness classes, team-building activities, and health fairs. Pricing varies depending on the type and number of events.
Wellable pricing: How much does it actually cost?
Wellable offers flexible wellness programme pricing to accommodate organisations of varying sizes and needs.
Pricing information was retrieved from Wellable’s official website as of June 11, 2025, and is subject to change without notice.
Subscriptions
Annual subscriptions provide continuous access to Wellable’s wellness platform, featuring gamified challenges, on-demand content, and administrative support. Pricing is based on the number of users and plans. For enterprise or any plans which expect more than 10,000 users, you will need to contact the sales team.
|
Plan |
Users |
Monthly Price |
Price Per User |
|
Essentials |
25 – 5,000 |
$100 – $3,250 |
$4 – $0.65 |
|
Pro |
25 – 5,000 |
$150 – $6,750 |
$6 – $1.35 |
Single challenges
Pricing is based on the number of users and weeks of the challenge. If your challenge either goes over 10,000 expected users, over 10 weeks or both, you will need to contact the sales team.
|
Plan |
Users |
Weeks |
Price Per Challenge |
|
Self-Directed |
25 – 5,000 |
2-9 |
$1,000 – $45,000 (+ $9 per additional user) |
|
Full-Service |
25 – 5,000 |
2-9 |
$5,000 – $60,000 (+$12 per additional user) |
Events
Pricing is based on how many sessions you will have. However, for the health fairs, this works slightly differently. This is priced on a per fair basis. The starting price is $7,500.
|
Event |
1 Session |
2 Sessions |
Three Sessions |
4+ Sessions |
|
Educational Presentations |
$500 |
$450 each |
$400 each |
$350 each |
|
Fitness Classes |
$300 |
$270 each |
$240 each |
$210 each |
|
Team Building Activies |
$1,000 |
$900 each |
$800 each |
$700 each |
|
Self – Care Activies (Interactive sessions) |
$400 |
$360 each |
$320 each |
$280 each |
|
Activity |
4-9 hours |
10-14 hours |
15-19 hours |
20+ hours |
|
Chair Massages |
$250 per hour |
$225 per hour |
$200 per hour |
$175 per hour |
What is included in each Wellable pricing plan for the subscriptions?
Wellable provides three annual subscription plans, Essentials, Pro, and Enterprise, each tailored to different organisational needs and sizes. Here’s a breakdown of what’s included in each plan:
Essentials plan
- Access to over 30 gamified wellness challenges.
- Personal Wellness Assessments for employees.
- A library of health content, including articles and resources.
- Basic reporting and analytics tools.
- Integration with popular fitness trackers and apps.
Pro plan
Aimed at organisations seeking enhanced engagement, the Pro Plan includes all features of the Essentials Plan, plus:
- Advanced analytics and reporting capabilities.
- Customisable branding options.
- Incentive fulfilment services.
- Dedicated account management support
- Access to additional wellness content and resources.
Enterprise plan
Tailored for large organisations with complex needs, the Enterprise Plan offers:
- All features are included in the Pro Plan.
- Customised programme design and implementation.
- Comprehensive support from Wellable’s expert team.
- Scalable solutions to accommodate large user bases.
Wellable pricing options: Tips to make the right decision
Choosing the right Wellable plan hinges on your organisation’s size, wellness objectives, and desired level of support. Here are some concise tips to guide your decision:
Identify your organisation’s needs
Start by evaluating your company’s size and wellness goals. If you’re just beginning to implement a programme, the Essentials Plan may be the best fit with its core features and cost-effective pricing. For organisations with more complex needs, Pro or Enterprise plans offer greater customisation and support.
Consider internal capacity
If your team lacks time or resources to manage a wellness programme, choose a plan that includes dedicated account management and administrative support. This ensures smoother implementation and sustained engagement.
Match features to budget
Wellable’s pricing scales with the number of users. For example, Essentials starts at around $625/month for 500 users, while Pro offers more advanced features at $1,125/month. Balance your budget against the features you truly need.
Align with wellness goals
Make sure the plan you choose directly supports your company’s wellness objectives—whether that’s boosting step challenge participation or improving overall employee wellbeing. Selecting the right plan is the first step towards long-term success.
Our 3 favourite alternatives to Wellable, and why
If you’re exploring alternatives to Wellable for your organisation’s wellness initiatives, several platforms offer unique features tailored to diverse needs. Below are four options, each excelling in areas like step challenges, walking challenge ideas, and user-friendly walking challenge apps.

1. Teamupp: Our Favourite Alternative to Wellable
Why is it a great alternative?
Starting from just a few pence per user for a short challenge, Teamupp excels in delivering simple, team-based wellness challenges, making it an excellent choice for organisations aiming to boost morale and foster camaraderie through physical activity.
Unlike Wellable, which offers a broad suite of wellness services, Teamupp focuses on creating engaging, virtual team challenges such as step challenges and virtual walkathons.
What are the key differences?
- Challenges: Emphasises team-based activities like step challenges, selfie challenges or other photo and video activities promoting collective participation, even for remote workers!
- Easy setup: Offers straightforward setup with a focus on team engagement, making it accessible for organisations without dedicated wellness teams.
- Features: Internal newsfeed, detailed dashboard for management teams… Getting your teammates moving is also a way to boost QWL.
- Pricing: Provides flexible pricing options suitable for various organisation sizes, often more cost-effective for short-term or event-based challenges.
Goals: Aims to enhance team spirit and physical activity through collaborative challenges, rather than offering a comprehensive wellness suite.
2. Personify Health: Integrated Wellbeing and Benefits Navigation
Personify Health (formerly Virgin Pulse) is an all-in-one platform that combines employee wellbeing with care navigation and benefits guidance. Personify Health brings together physical, mental, and behavioural health support into one cohesive system.
Why is it a great alternative?
Personify Health goes beyond the typical step challenge or fitness tracker sync. It supports long-term behavioural change through personalisation and integrated care coordination.
What are the key differences?:
- All-in-One Health Ecosystem: While Wellable focuses on à la carte wellness solutions, Personify Health unifies wellbeing, benefits access, and care management into a single platform.
- Personalisation: Personify Health uses machine learning to deliver nudges, content, and habit suggestions tailored to each user’s behaviour. Wellable offers curated content but places less emphasis on AI-driven engagement.
- Built-In Benefits Navigation: Personify includes features that help employees understand and use their employer-provided health benefits. Wellable does not include native benefits navigation tools.
- Focus: Personify Health is designed for large, complex organisations. Wellable is more flexible and better suited to SMEs or organisations looking for scalable wellness solutions.
3. MoveSpring: Engaging and Social Wellness Challenges
MoveSpring is well-suited for organisations looking to foster a fun, interactive wellness environment that promotes daily movement and social connection.
Why is it a great alternative?
MoveSpring focuses on creating engaging, social wellness challenges that encourage daily activity and friendly competition. Its visually appealing platform and variety of challenge modes make it appealing to a diverse workforce.
What are the key differences?:
- Focus: MoveSpring centres on gamified fitness challenges; Wellable offers a broader wellness platform covering physical, mental, and emotional health.
- Customisation: MoveSpring uses ready-made challenge templates; Wellable allows for full programme customisation.
- Content: MoveSpring focuses on step tracking and team games; Wellable includes health coaching, on-demand classes, and educational resources.
- Pricing: MoveSpring uses flat-rate pricing; Wellable charges per employee per month, offering more scalability.
Ready to make a real change at work through virtual challenges? Get in touch with our team and get a free demo today!
Discover the best alternative to Wellable